Once approved, the files were sliced into key elements for turn-over. The client had another agency to do the coding and emailing of the campaign.
![](https://cdn.myportfolio.com/a44ce24f97ced0cd6bc82843ed0b9382/80dda061-486c-4160-b97e-dc1ad2022bba_rw_1200.jpg?h=94745d4199cb7846c2a2e11fa75f58ca)
Initial EDM for first-time donors. Clicking the button directs you to the reading material.
![](https://cdn.myportfolio.com/a44ce24f97ced0cd6bc82843ed0b9382/97406588-d5ef-4088-b00e-c3ff4dd07fde_rw_1200.jpg?h=34aa6296037e06a3893e31672be12462)
A variant of the initial EDM for first-time donors. The reading material is already included in the design.
![](https://cdn.myportfolio.com/a44ce24f97ced0cd6bc82843ed0b9382/9bbcabac-dd3b-4453-a73d-2ef61b29fad3_rw_1200.jpg?h=48a25907474a4b7a87c4bea77e78ebe8)
Part 2 of the lead generation campaign.
![](https://cdn.myportfolio.com/a44ce24f97ced0cd6bc82843ed0b9382/68a3c272-b972-485c-9631-63881ab3f54d_rw_1200.jpg?h=aeabb3b229e678612a5426779dcbad17)
Part 3 of the lead generation campaign.