Once approved, the files were sliced into key elements for turn-over. The client had another agency to do the coding and emailing of the campaign.

Initial EDM for first-time donors. Clicking the button directs you to the reading material.

A variant of the initial EDM for first-time donors. The reading material is already included in the design.

Part 2 of the lead generation campaign.

Part 3 of the lead generation campaign.